Introducing Victor Victor Alfaro

The winds of change are blowing through, the seasons are beginning to change. Fall is knocking at your door, waiting to introduce you to your new best friend: Affordable luxury! Introducing... Victor Victor Alfaro, the new collection designed exclusively for the Bon-Ton Stores.


Who is Victor Alfaro? Alfaro was born and raised in Mexico and came to the United States as an exchange student to study communications at the University of Texas. He later applied to The Fashion Institute of Technology in New York City and graduated in 1987. By the age of 30, he had been recognized as one of the leading designers in the country. Alfaro's celebrity clientele includes musicians, actresses and models.

What Victor says about his Fall 2008 Collection: "This new Fall 2008 Collection is all about sumptuous fabrics, a medley of complementing textures, vivid hues, superior fit and modern silhouettes with impeccable attention to detail. This line will drive fashion - not copy it. We will be the trend."

The Victor woman loves a sense of luxury and refinement. The Victor customer encompasses women of all ages. The collection includes a broad spectrum of apparel, handbags, footwear and accessories for almost any occasion. Rich fabrications and luxuriously supple leathers are paired with bold, bright and vivid colors to set the backdrop for this Fall Collection.

Victor Victor Alfaro is available exclusively at bonton.com and in selected Bon-Ton stores.